I’m sure you have seen the disclaimers before ‘Go paperless, save a tree’. But does pixel really trump paper in the in the eco-friendly stakes? We believe so. Especially when it comes to internal communication. As many organizations have very high office paper consumption, digital communication is the environmentally friendly alternative.

Your message has been master-crafted for utmost relevance for your target audience. Your carefully chosen, eye-catching sticky design has been interwoven with the message for maximum effect, and your communication sent out using a cutting-edge platform. The job is done!

Nope. Not so fast...

In business - and especially when your audience falls into the millennial category - the message disseminated is a conversation starter, a means to create interaction and engagement. The interaction is where things often come unstuck.

A cleverly crafted, sticky, message deserves to be published on a platform most likely to be noticed by your targeted recipient, as this results in messaging with meaning. Simply put, people pay attention to what appeals and is relevant on a personal level. So, assuming your message is relevant to a given audience, how do you reach them?

In a world of constant, high-speed messaging, how do you get your audience to stop, consider and remember the message? You need more traction than a tyre on a Formula One car – because communicating effectively means information must stick. And not just any information – the info you most need understood and acted upon.