In a world of constant, high-speed messaging, how do you get your audience to stop, consider and remember the message? You need more traction than a tyre on a Formula One car – because communicating effectively means information must stick. And not just any information – the info you most need understood and acted upon.

Consider that 3 out of 4 of your employees are New Collar and non-desk workers, are they underserved when it comes to corporate communication?  With most companies in a war for talent on the one side and increased competition on the other, as well as workers wanting a better work-life balance and enhanced work experience, there is a huge demand to connect and engage your workforce.

The last two years have been a traumatic time for organisations and individuals. The aftermath of this period has left a landslide of questions at every level – as an organisation: are our current offerings relevant? Do we need to improve on our offering? Perhaps our business needs a complete overhaul? Perhaps we must transform the entire business or perhaps the changes we have made is all that was needed?

The old saying of ‘sell don’t tell’ left the room at least 10 years ago and was replaced with ‘Story telling’ an alternative and far more effective practice adopted to share information – a method that shapes our lives, our workplace, and our world.  The stories told leave behind memories which sit with us and shape our opinions, beliefs, and actions.

At our recent Mythbusting session we discussed the eight fundamental emotions with our participants. Our emotions flow through our bodies all the time, regulating everything we undertake, including our thoughts and actions. The Plutchik wheel of emotion is an essential tool if you want to enhance your emotional literacy.

Appoint ‘in-the-know’ journalists and part-time editors, empower them with the knowledge, tools, and skills to share day-to-day updates and the ability to deal with questions and feedback. Get the people in your business talking about the business.