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Consider that 3 out of 4 of your employees are New Collar and non-desk workers, are they underserved when it comes to corporate communication?  With most companies in a war for talent on the one side and increased competition on the other, as well as workers wanting a better work-life balance and enhanced work experience, there is a huge demand to connect and engage your workforce.

As companies are confronted with today’s big challenges, ranging from global trade wars to local political, economic and social impacts to the Fourth Industrial Revolution, they need HR Executives who are strategic, business minded, own organisational effectiveness and are able to demonstrate measurable business impact. The C-Suite, however, seems skeptical that the profession will rise to the occasion.