The purpose of this e-book is to capture the process Talk2Us follow when establishing and setting up Content Marketing Campaigns. All campaigns developed by Talk2Us will follow this process and be rolled out across all channels simultaneously.

All campaigns are designed in a combination of drip mailers, asset give-aways and call to action opportunities.

The intent is to unpack a concept (sought after in the markets targeted) and how the services offered satisfy the need.

There are three fundamentals associated with content marketing

• Message development – who do you want to speak to and what do you want to tell them
• Message distribution – What mechanisms and practices are you going to use to reach them
• Message efficacy – which messages resonated and which need improvement

This document takes you through the process in detail.

We believe that we can not only help you develop your digital marketing strategy, but also to help you put an awesomely powerful technology stack in place that will take it to market successfully - Talk2Us