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A positive and strong employer brand is important for organizations. Your employer brand reflects your reputation, popularity, visibility, and viability in the employment marketplace. It also increases brand awareness, helps to attract and retain customers, and distinguishes your organization from its competitors. However, it may be hard for your organization to obtain a strong employer brand if your employees do not recognize the image you present externally.

We’ve had many guests on our Sparking Discovery show on Talk2Us Live in the last while and we have soaked up the insights, experiences and advice received from them. One thing that has struck me is the amount of times the conversation has ventured into the areas of people, purpose & culture and how those impact on performance.