Your message has been master-crafted for utmost relevance for your target audience. Your carefully chosen, eye-catching sticky design has been interwoven with the message for maximum effect, and your communication sent out using a cutting-edge platform. The job is done!

Nope. Not so fast...

In business - and especially when your audience falls into the millennial category - the message disseminated is a conversation starter, a means to create interaction and engagement. The interaction is where things often come unstuck.

A cleverly crafted, sticky, message deserves to be published on a platform most likely to be noticed by your targeted recipient, as this results in messaging with meaning. Simply put, people pay attention to what appeals and is relevant on a personal level. So, assuming your message is relevant to a given audience, how do you reach them?